Renee has over 10 years digital marketing experience. Most recently back in Melbourne with the BSH group, overseeing digital strategy for Bosch and Siemens brands for Australia. Previous to that she worked with innovative advertising start-up Flite managing accounts for Walmart and Procter and Gamble. She led digital strategy and Social Media development at Sunshine Coast Destination, and worked abroad in the U.S. for award-winning interactive agency SapientNitro in Digital and Creative Project Management and Strategy. She has held various digital marketing positions as the Corporate Affairs Coordinator at Melbourne Airport, Marketing Communications Manager at Acushnet Company. Renee has a passion for customer experience, particularly in travel and new technology, as an active blogger and online consumer experience specialist
Adobe: Photoshop, Illustrator, Flash, InDesign, Dreamweaver
CMS: Sitecore & Custom Builds
CRM: Microsoft & OurMembership
Microsoft: Office Suite, Project, Visio
As Digital Marketing Manager I am responsible for selling the Sunshine Coast to the world all digital channels, including setting up, selling and executing a vision of innovation. Including:
Digital Strategy Development
Project management of a class leading website including a Sitecore based CMS and the build/launch of an online booking engine. Creative Direction, Database Management and Agency coordination and liaison.
Social Media Strategy, Campaigns, Management and Maintenance.
Search Engine Optimization and Marketing. Reporting and Analytics.
Tourism Industry Operator and Board Liaison and Education.
End to end management of Digital Marketing Campaigns
Digital Marketing Manager | Sunshine Coast Destination
2011 - 2012
Interactive / Creative Program Manager | Sapient Nitro
2009 - 2011
Across various Strategic, Creative Management and Interactive Projects I worked with a diverse range of SapientNitro projects in the Melbourne (Vic, Australia), Miami (FL,USA) and New York (NY, USA) offices.
Marketing and Industry research – collecting and collating qualitative and quantitative data online and through external agencies
Strategy and planning – formulating multidisciplinary campaign strategies through research findings and client briefs.
Project management : Budget, technology, requirements team management, estimation and planning.
Proactive and Reactive resourcing to ensure team were 100% utilized including Oracle allocations, updates and staffing
Gathering of creative and technical project requests and requirements
Leading Advertising and Communications initiatives for Acushnet brands; Titleist, FootJoy, Cobra & Pinnacle within the Australian and NZ.
Managing three Australian brand websites; including CMS, analytics and advertising
Design and updates of all print and online advertising for Australian media.
Teaming with Product Managers to ensure brand communication is as per global strategies. Creating aligned brand sponsorship advertising for international events.
Analysis and reporting of media spend, voice, reach and competition.
Promotional campaign management, setting targets and analyzing markets.
Managing relationships with Australian golf media and negotiating advertising.
Achieved growth in market shares as per business plan objectives.
Marketing Communications Manager | Acushnet Golf
Corporate Affairs & Retail Executive | Melbourne Airport
2005 - 2008
Internal and external marketing communications across various business units including Brand Management and Promotion
Coordination design, innovation, development, SEO and promotion of Melbourne Airport websites. (www.melbourneairport.com.au & www.melbournedirect.com.au)
Writing briefs, managing creative/digital agencies, and managing print processes. Booking and tracking results of online/print advertising
Event management for internal and external stakeholder events.
Executive support to the executive team with speeches / presentations.
Editor of OnAir – the Melbourne Airport magazine (quarterly).
Maximizing opportunities for passengers retail spend.
Managing food and beverage and retail service contracts.
Negotiated Melbourne Airport's most highly profitable vending contract
Visual merchandising; writing and enforcing manuals and standards
Weekly sales analysis, formulating strategies to encourage retail sales.
Implementation of a successful service training program for retail staff.
This multifaceted role involved a deep level of client relationship management, project management, product knowledge and sales support.Ensuring projects and processes were carried out with precision and efficiency, while maximising and growing client relationships.
- Accountability for brand clients with special attention to growth, tracking and managing strategy
- Own relationships across all related agency partners of assigned brands, guiding discussions across agency teams for brand value and focusing on driving deeper integration within campaign operations
- Manage client expectations through clear communication, processes, and reporting
- Recommend, design, and facilitate deployment of Flite products to enhance client business processes and requirements
- Management of the development process of custom creative with clients and internal departments
- Collaboration with brands and agency partners to design custom templates and tool sets to meet their needs
- Point-person on client issue problem solving, technical troubleshooting, and resolution
- Assistance to Flite’s Sales team in meeting and exceeding sales goals through brand strategy and optimization
- Development of case studies and other sales collateral with the creative team
- A thorough understanding of Flite’s product portfolio and campaign implementation process
- Reporting of customer feedback and improvement opportunities to the product management and business operations teams
Brand Account Manager | Fite (San Francisco)
Senior Digital Marketing Specialist | BSH Home Appliances Group (Melbourne) 2014 - 2015
Responsible for leading digital strategy for Bosch and Siemens brands across Australia.
Retailer relationship building to maximize brand exposure.
Management of all online activity, websites and supporting digital applications of BSH Australia.
Increasing, improving and innovating e-commerce performance.
Implementation of digital strategy for Australia inline with international and regional brand guidelines.
Working with international teams to create best practice websites and internal systems.
Database administation and market segmentation modelling.
Analytcs and reporting on Website and Social Media traffic and buzz.
Driving e-commerce performance, visitation, conversion rates, improved customer experience and online brand enhancement.
Communication with customers via targeted digital marketing strategies (including SEO, SEM, mobile and social media).
Online campaigns including display, video, SEM and microsites.
Privacy officer for BSH Group Australia (Australian privacy law trained).
2010 - present
2010 - present
University of Ballarat
Bachelor of Business (Marketing)
University of Ballarat
Masters in Business Information Systems